Introduction to Amazon Seller Account

An Amazon Seller Account allows individuals and businesses to sell products directly on Amazon’s marketplace. Once registered, sellers manage listings, orders, payments, and performance through Amazon Seller Central.

Amazon supports both individual sellers and registered businesses, and you do not need a company to start selling. Account setup requires identity, banking, and tax verification. [1](https://sell.amazon.com/sell/registration-guide)

Step 1: Choose the Right Seller Plan

Plan Type Cost Best For Key Features
Individual $0 monthly
$0.99 per sale		 Low‑volume or new sellers Basic selling tools
Professional $39.99 per month Businesses & high‑volume sellers Ads, Buy Box, bulk listings

If you plan to sell more than 40 items per month or use advertising tools, Amazon recommends the Professional plan. [2](https://sell.amazon.com/blog/amazon-professional-vs-individual-selling-plan)

Step 2: Prepare Required Information

  • ✅ Valid email address (not linked to another seller account)
  • ✅ Government‑issued photo ID (passport, driver’s license, or national ID)
  • ✅ Active bank account (in your name or business name)
  • ✅ Internationally chargeable credit/debit card
  • ✅ Tax information (SSN, EIN, PAN, VAT, or local tax ID)
  • ✅ Phone number for OTP verification
All names and addresses must match exactly across ID, bank account, and tax documents. Mismatches are the most common reason for account rejection. [3](https://infobeamsolution.com/amazon-seller-account-requirements-the-complete-2025-checklist/)

Step 3: Create Your Seller Central Account

Go to sell.amazon.com and click Sign Up. You can use a new email or an existing Amazon customer email.

  1. Select your business location and business type
  2. Enter legal name and registered address
  3. Provide contact and phone verification
  4. Submit bank and credit card details
  5. Complete tax interview

Step 4: Identity & Address Verification

  • Live video or selfie verification with ID
  • Utility bill or bank statement (address proof)
  • Additional business documents (for companies)

Verification usually takes 24–72 hours if documents are clear and consistent. [1](https://sell.amazon.com/sell/registration-guide)

Step 5: Set Up Seller Profile & Store Preferences

After approval, configure your seller profile:

  • Display name (brand or business name)
  • Return and shipping settings
  • Fulfillment method (FBA or FBM)
  • Notification and payment preferences

Step 6: List Your First Product

You can list products by matching an existing Amazon listing or creating a new one. Some categories require approval before selling.

Step 7: Post‑Approval Best Practices

  • Complete tax and deposit verification immediately
  • Avoid VPNs or frequent IP changes
  • Keep documents and details consistent
  • Monitor Account Health in Seller Central
You can upgrade or downgrade between Individual and Professional plans anytime from Seller Central settings. [2](https://sell.amazon.com/blog/amazon-professional-vs-individual-selling-plan)